Economic Times October 05, 2016

New Delhi: US apparel retailer Gap Inc

will sell its products online in India exclusively on Arvind Group’s fashion portal NNNow.com. Gap’s online sales in India will commence ahead of Diwali, Kulin Lalbhai, executive director at Arvind, told ET. The company had opened its first store in the country in May last year. The online launch will make Gap products available beyond the metros and tier I cities, giving the company an edge over rivals Zara and H&M, which have no digital presence in India yet.

“The digital launch will be a key growth plank for Gap in India and will increase the revenue by up to 15%, as the brand will now have access to shoppers in tier II and tier III cities also,” Lalbhai said. Zara and H&M are focusing on expanding their offline retail presence. “Online shopping is a natural expansion for…