Parle to launch Frooti Fizz, the first extension of the brand in 32 years

Frooti Fizz is an attempt to build on the success of the original Mango Frooti that contributes more than 60% of Parle Agro’s sales

Frooti Fizz is Parle’s second fruit-based fizzy drink since Appy Fizz, but it comes at a time when the carbonated beverages market, led by Coca-Cola and Pepsi, is witnessing slow growth.

New Delhi: Parle Agro Pvt. Ltd is launching a fizzy version of Frooti—the first brand extension for the popular mango drink launched 32 years ago.

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