Amazon launches Bengali and Gujarati language book stores

MUMBAI: The e-commerce companies in the country too seem to be realising the potential of regional languages. The etail giant Amazon Indiahas announced the launch of two dedicated online language book stores — Bengali and Gujarati. According to the company, the book stores have a wide selection of over 10,000 titles.

The range of books include classics, literature, fiction, biographies, business and finance, self-help, cook books and children’s books. There are also bestselling books by acclaimed authors like Rabindranath Tagore, Kaajal Oza Vaidya, Suchitra Bhattacharya, Satyajit Ray, Naresh Shah, Ankit Trivedi amongst others for readers.

Bestsellers from both the languages such as the Bengali titles Byomkesh Samagr and Shanku Samagra as well as the Gujarati titles Krishnayan and Mahabharat Manav Svabhar Nu Mahakavya are among the books that book lovers can find in the stores.

The company claims that both the language books stores have been curated to help customers find and select books easily by classifying them according to titles, publishing houses, genres or hardcovers, paperbacks and board books.

Noor Patel, director, category management, Amazon
In Association with
India said, “We started launching our dedicated language book stores last year and have witnessed an enthusiastic response from readers across the country. Having launched Hindi, Tamil, Kannada, Marathi and Malayalam, we are excited to launch the dedicated Gujarati and Bengali book stores on Amazon
In Association with
.in. These two new stores enable a convenient and easy access for book lovers and reading enthusiasts, based anywhere in India, to a huge selection of books in the language of their choice”.

Amazon founder & CEO Jeff Bezos recently said that the company is planning to invest an additional $3 billion in its India operations, coming nearly two years after the Seattle-based online retail giant announced plans to pump in $2 billion. The announcement takes total investment commitment in India by Amazon, which is competing with market leader Flipkart for the top spot, to $5 billion.

The announcement by Bezos was made during Prime Minister Narendra Modi’s visit to US.

 The $5 billion investment will take Amazon India past the combined capital raised by both local rivals, Flipkart and Softbank-backed Snapdeal.

Several smartphone makers in the country too offer smartphones supporting regional languages. A recent by Internet and Mobile Association of India (IAMAI) too had said that enabling local language content on the internet will lead to a growth of 39% in the current internet user base. The report titled ‘Proliferation of Indian Languages on Internet’, also claimed that 75% growth will be from the rural users while only 16% growth will come from urban cities


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